Privacy Policy
LAST UPDATED: JUNE 24TH, 2025
Please read the terms of this Rewards Arcade User Privacy Notice (this "Notice") carefully. The Notice describes to users ("User", "Users", or "you") how Pixelprize Limited ("Rewards Arcade", "we", "us", or "our") use data related to our websites, mobile applications, progressive web applications, content, features, digital events, referral programs, promotions or products we create or operate (the "Services"). This Notice is incorporated into and forms a part of Rewards Arcade's Global Terms of Use (the "Terms"). Where an Annex applies to you, the terms of the Annex shall control to the extent it is in conflict with or different from this Notice.
As used below, capitalized terms not defined in this Notice have the meaning given to them in the Terms. "Personal data" and "personal information" generally mean any information that directly or indirectly identifies you, which might vary slightly depending on applicable laws. Examples of personal data include: your name, email address, gender, age, and other information about you such as data about your device or how you use the Services.
This Notice does not apply to your use of any third-party developer's game that you find and access through the Services. The processing of your data by game developers ("Game Partners") is governed by the respective Game Partner's privacy policy.
1. INFORMATION WE COLLECT ABOUT YOU
Rewards Arcade is the controller, within the meaning of applicable laws, with regard to the collection, processing and use of personal data in the context of the Services and as described in this Notice. This means Rewards Arcade is responsible for deciding the purpose and the means of how your personal information will be used and processed. We collect information about you, which include:
- your name, age, gender, phone number, passwords, and email that you enter when you set up a Rewards Arcade account, including information provided by third parties that you select during sign up (i.e. Facebook, Google, Kakao, LINE);
- information regarding your activity within Rewards Arcade, including game installations, play time, participation in surveys, sweepstakes, tasks, and promotional offers;
- your device information such as device model, operating system, device ID, advertising identifiers, IP address, and device location;
- information related to the apps installed in your device;
- Session ID, information on how you access the Services (including frequency, what time, how long, and from which device(s), active users and intervals), your activity and engagement within the Services (such as in-app events, tasks, sweepstakes, leaderboards, surveys, ratings), your approximate and precise location or the country from which you are accessing the Services ("Usage Data").
- data related to software or applications when you play and engage with games discovered in our Service, including the duration of your game play time (which may require you to change your device settings). To enable Rewards Arcade to provide you with the Services, including the loyalty rewards program, you direct Rewards Arcade to collect information about you from Game Partners, including your installation of a particular game, in-game purchase information and in-game advertising information, transaction types, events, actions, clicks, impressions, and use of virtual items, game achievements, statistics and information on bugs and malfunctions ("Gameplay Data").
We specify the personal data we collect for each purpose of processing, together with their applicable legal basis, in Annex B Table for Legal Processing Activities to this Notice.
DATA COLLECTED FROM THIRD PARTY SOURCES
We collect the following personal data from the following third party sources:
| Category | Source |
|---|---|
| Gameplay Data (including game installs, in-game purchases and view of in-game advertisements, time and stamps, game identifier); and corresponding mobile device identifier or advertising identifier (e.g. Google advertising ID) | Game Partners, including their mobile measurement and analytics providers |
| When you sign-up using your account on a third-party social network (such as Facebook, Google, Kakao, LINE), we collect information about your profile on those platforms, including your name, email address and profile ID, as further described in the Notice. | Third-Party Social Networks |
2. USE OF PERSONAL DATA
Rewards Arcade may link or combine the personal data we collect through several methods, including but not limited to software integrations, tools, and proprietary machine learning algorithms or artificial intelligence ("AI"), so that we may provide you with a personalized experience. We generally use personal data to:
- provide, deliver, monitor and improve our Services (including customer support and respond to requests, complaints and feedback, troubleshoot software bugs and operational problems and to communicate with you according to your preferences), which requires us to track third party app installations (conversions) to award points, offer rewards to Users based on their active usage of Game Partner applications, and to enable gift card redemption. This includes meeting operational and business transaction requirements such as billing advertising clients, attribution of game installs, accounting, calculating Units earned in and otherwise enabling the Rewards Program and delivering prizes for leaderboards, sweepstakes and other promotions.
- personalize advertisements and promotions of games on the Rewards Arcade platform (including personalize the Services for you with tailored suggestions of games, features and events through the Services, promote games available in your country, and provide you with loyalty rewards in accordance with your profile and tier status using the parameters further explained in Annex B Table for Legal Processing Activities).
- display your username and rewards or progress information to you and others on leaderboards and other community features within the Rewards Arcade platform (including such display of your referred friends who have joined the Services on your referral leaderboards)
- offering participation in activities such as leaderboards, sweepstakes, promotions, and other digital events and determine winners.
- build the Rewards Arcade community of users by marketing Rewards Arcade's Services on third-party platforms, including for targeted advertising of Rewards Arcade on third party mobile applications and websites and for measurement and optimization of such marketing campaigns.
- fraud prevention, including the need to verify your digital identity to secure our platform and Services, including automated detection of fraudulent activities as further explained in Annex B.
- improve and develop new products and update features in our Services.
- create industry reports and develop insights about our business with aggregate data or in a format that is anonymized and cannot be used to re-identify Users.
- help train our machine learning and AI models to provide you with personalized content and user experience as well as for the purposes outlined in this Notice.
- abide by local law.
The legal basis for Rewards Arcade processing your personal data as described in this Notice will typically include one or more of the following:
- performance of our agreement with you and our other Users, including to run and enable the Rewards Arcade rewards program and provide customer support.
- meeting our legal and compliance obligations under applicable laws.
- our legitimate interest in, for example, monitoring, promoting and improving services we provide, securing the Services, assuring use of our Services in accordance with our Terms, business analysis, and developing new products and services.
- consent, when required by applicable laws, as further explained in the regional notices in Annex A.
For more information on the legal basis for specific processing activities, see Annex B.
TABLE FOR LEGAL PROCESSING ACTIVITIES
| Processing Purpose | Categories of Data used | Legal Basis for Processing |
|---|---|---|
| Account creation and editing, and to provide access to and deliver our Services | First and last name, age, gender, email, phone number, account preferences and other communication when you set up your account with Rewards Arcade and data related to community features you use ("Account Data"). | Processing is necessary for the performance of a contract with the User (i.e. the account creation). Without this information, we will not be able to provide the service you have requested. |
| Ensuring compliance with our statutory retention obligations under commercial and tax law as well as other legal obligations of Rewards Arcade. | In accordance with your privacy settings on a social network, the third-party profile (e.g., Facebook, Google, Kakao, LINE) you provide for sign-up, including the first name and last name displayed and information you provided on such profiles (including information in your posts), as well as the email address and profile ID for these platforms ("Personal Data from Third-Party Social Networks"). Where offered and as required by applicable laws, you may choose to register for and sign in to your Rewards Arcade account using your email address or phone number. | User consent when actively deciding to sign up via social networks profile. Then, the processing will be necessary for the performance of a contract with the User (i.e. account creation). Without this information, we will not be able to provide the service you have requested. |
| To maintain and improve the Services | Account Data Usage Data (Defined in Section 1 of the Notice) Gameplay Data (Defined in Section 1 of the Notice) IP address (including approximate location and country), exact geolocation data (including longitude and latitude), mobile device identifier, advertising identifier (e.g. Google advertising ID) or other unique identifiers, data about your operating system, device model and device language, log data (e.g. network connection type, applications connected to the platform including the site you came from, go to next, and the web page(s) you access during your session in the platform), data on apps already installed on your device ("Device Data"). | It is in our legitimate interest to maintain and improve our Services by better understanding your preferences, the use of Services, and to avoid bugs or similar errors in order to ultimately provide you with the best possible Service. This basis also applies for the EU. Where required by applicable laws we will obtain your consent. |
| Enabling you to redeem rewards earned in our Services or to engage in and claim prizes on our Promotions | Account Data Gameplay Data Device Data (mainly location) Loyalty Rewards Tier status Participation in community features including data sharing with other Users, certain Gameplay Data, image and/or User name Gameplay Data Device Data (with precise geolocation) Usage Data | Processing is necessary for the performance of a contract with the User (i.e. display rewards selection available in your country and providing you with the reward or prize from Promotions we run). Without this information, we will not be able to provide the service you have requested. Processing is necessary for Rewards Arcade to enable you to redeem rewards and to prevent abuse of Reward Program. This basis also applies for the EU. Where required by applicable laws, we will rely on User consent. |
| Personalization of Services, including content on the Rewards Arcade platform, game ads, and promotions; and building user profiles | Account Data Device Data Gameplay Data Usage Data | It is in our legitimate interest to show you game recommendation advertisements and promotions that are tailored to your interests. Where required by applicable laws and in the EU, we will obtain your consent. Where User freely decides not to grant or to withdrawn the consent, access to a generic newsletter will alternatively be accessed as this personalization, even if voluntary, is essential for the purposes of due development of the Services. Usage Data including information on device installed apps is used in the context of profiling user preferences. |
| Law Enforcement, Regulators and Other Parties for Legal and Security Reasons | Account Data Device Data Gameplay Data Usage Data | It is in our legitimate interest to protect our rights and the App. Compliance with due EU laws where we are required to cooperate with due and competent authorities and courts |
| Marketing and advertising of the Rewards Arcade Services (including data sharing with third-party platforms) | Device Data (limited to advertising ID and IP address) Gameplay Data | It is in our legitimate interest to acquire new users and build the Rewards Arcade community. Where required by applicable laws and in the EU, we will obtain your consent |
| Monitor and analyze usage and activity trends, including measuring the effectiveness of our Services to clients, creating operational reports and developing insights about our business with aggregate data | Account Data Device Data Gameplay Data Usage Data | It is in our legitimate interest to monitor and analyze the use and effectiveness of our Services in order to improve our Services. This basis also applies for the EU. Where required by applicable laws we will obtain your consent. |
| Send marketing communications, surveys and participating in User testing | Account Data Other voluntary data you may provide when you are participating in our surveys or User testing phases. This can include income range, occupation, preference for games and other choices. | It is in our legitimate interest to keep you updated on our existing and new Services by sending you relevant marketing communications and surveys, and by processing the data that we collect in this respect or via User testing. Where required by applicable laws and in the EU, we will obtain your consent |
| Customer service, including when contacting us by phone, email or otherwise | Account Data Device Data Gameplay Data Usage Data | It is for performance of the contract to provide you with customer support, ensuring efficient and user-friendly communication and processing of your request. Where required by applicable laws we will obtain your consent |
| Security and fraud detection prevention including sharing of information with, and collection of information by, fraud detection and identify verification vendors | Account Data Personal Data from Third Party Social Networks Device Data Gameplay Data Usage Data | This processing is necessary for the performance of a contract with the User (i.e. the account creation). Without this activity, we will not be able to provide the service you have requested. This includes determining if user is real or synthetic (i.e. a bot) or has other Apps on the relevant device that could be used to conduct fraudulent activities (such us wrongfully acquire units or gift cards). Where required by applicable law, we will obtain your consent or rely on our legitimate interest in providing a secure Service |
| Training our machine learning and AI models to provide you with personalized content and user experience Improve and develop new products and features in our Services. | Account Data Device Data Gameplay Data Usage Data | It is in our legitimate interest to optimize and provide better Services to our Users. |
| Carrying out surveys and building reports | Account Data Gameplay Data Other voluntary data you may provide when you are participating in our User surveys or User testing phases. This can include income range, occupation, game experience, and preference for games and other choices. | It is in our legitimate interest to obtain better understanding of the user experience, to develop industry research reports, and for Game Partners' legitimate interest in developing further games. |
3. HOW WE SHARE PERSONAL INFORMATION ABOUT YOU
Username; Leaderboard; Community Features
We may display your username, profile information, play progress and reward information, on community features and leaderboards visible to you or other Users on the Rewards Arcade platform. Your username, play progression, and rewards progression may appear on your friend's referral leaderboard if you joined Rewards Arcade through your friend's referral link. You acknowledge that you can opt out of any leaderboard or community features by contacting Rewards Arcade customer service. You can change your username at any time by editing your profile in Rewards Arcade. We recommend that you do not include your personal information in your username, which can be displayed to other Users.
Corporate Affiliates and Transaction Parties
We may share your personal data with our subsidiaries or affiliates under common corporate control for the purposes described in this Notice. We may also share your personal data with counterparties as part of corporate transactions such as mergers, sales of company assets, financings or acquisitions but only to the extent necessary to evaluate and complete such transactions and subject to applicable legal or contractual requirements.
Law Enforcement, Regulators and Other Parties for Legal and Security Reasons
We may disclose personal data when necessary to protect the legal rights of Rewards Arcade, Users or third parties, in order to avoid fraud, manage our risks or comply with applicable laws, legal orders or processes. This includes exchanging information with the authorities and security companies which act on our behalf for these purposes. In these cases and where permitted by applicable laws, we disclose personal data to comply with legal obligations or to protect the legitimate interests of Rewards Arcade or affected third parties, for example if we are obliged to cooperate with government authorities in the context of legal investigations.
When necessary, the categories of data disclosed to such third parties may include your identifiers, Internet or other similar network activity, inferences drawn from other personal information, approximate and precise geolocation data and sensitive personal information. Where required or permitted by law or regulation and reasonably practicable, we will attempt to notify you of such requirements.
Service Providers
We have agreements with various service providers to facilitate delivery of our Services, which include those we engage to give customer support, operate the technical infrastructure needed to provide the Services, assist in providing you rewards and protecting and securing our systems and Services, and to help market Rewards Arcade Services.
Advertising Platforms and Networks
We partner with certain providers, including but not limited to Google, Unity, and social media companies, to display, target, and suppress Rewards Arcade advertisements on their or their partner sites (such as advertisements within games and other mobile apps). Such providers may conduct analytics in relation to advertisements and to manage our advertising on other sites. Personal information we disclose to these providers include device identifiers (e.g., Google Advertising Identifier), IP addresses, time and event data for certain actions (such as new game installation or in-game purchase made or game playtime milestone achieved). These providers use this information for marketing optimization, reporting, and analysis, and to prevent display of Rewards Arcade advertisements to you and existing users, retarget inactive users, and reach new potentially interested users.
Administrative Service Providers
Our administrative service providers, acting as data processors, may receive and process your personal information to support the Services, including to administer testing, process support requests, detect and prevent fraudulent activity, provide communications (such as email and push notifications), and deliver surveys, sweepstakes, and events to engage with Users, subject to applicable law.
Analytics Service Providers
We work with analytics service providers that act as data processors to help us analyze and understand the personal data about you and develop trends, patterns and insights to personalize your experience with Rewards Arcade, curate your game selection, improve our Services, optimize sales and advertising, and create new products. These analytics providers, such as Appsflyer, also measure, verify, and analyze performance of our marketing campaigns.
Game Partners
The main purpose of the Rewards Arcade loyalty program is to promote and advertise the games of our Game Partners in the Rewards Arcade platform. In order to enable the loyalty program and reward you for your engagement, (a) we must allow tracking and collection of certain personal data by applicable Game Partners and their analytics providers, such as your game installs or survey answers, for purposes of reporting, attribution, and billing of the Game Partners; and (b) you direct Rewards Arcade to collect Gameplay Data from Game Partners, including your in-game purchases and advertising views, in order for Rewards Arcade to reward you, provide you with personalized content, market new games of interest to you, to develop our AI and algorithms for predictive modeling, grow our business and community of users, and for development of new products, features, and services. If you choose to access or install a game recommended through our Services, you acknowledge that Game Partner and its analytics partner will collect your personal data from Rewards Arcade and employ tracking technologies as set forth below in Section 6.3 "Cookies and Other Tracking Technologies."
Rewards Arcade may also disclose aggregated information about Users along with information that does not and cannot identify any individual or device, except where limited by applicable laws. For example, we may use anonymized user ratings, review of apps and aggregated information for statistical and machine learning purposes, to provide insights into developing or enhancing Services, for marketing and advertising and for other legally permissible purposes such as testing our IT systems and features. For more information regarding the sharing of data with third parties please review the applicable sections below and notices within Annex A and Annex B.
4. HOW WE STORE, TRANSFER AND SECURE PERSONAL INFORMATION ABOUT YOU
We are based in Ireland, and we store information that we collect from your device on our Amazon Web Services servers located in the United States. The information that we collect may be transferred, stored, or used in other jurisdictions, where some of our providers may be located. While we protect your information by choosing appropriate providers and having contractual safeguards in place with those vendors, the privacy laws in such jurisdictions may not be as protective as in, for example, Ireland, the UK or the EU.
We maintain administrative, organizational procedures, technical and physical safeguards, consistent with legal requirements where the personal data was obtained, designed to ensure the security and confidentiality against unlawful or unauthorized destruction, loss, alteration, use or disclosure of, or access to, the personal data we collect and process.
If you are resident of a country in Europe, please see Annex A below for more information on international data transfers that are applicable to you.
5. EXERCISING OF YOUR RIGHTS
You can always update preferences and exercise rights you may have under applicable data protection laws by contacting us as directed below. However, if you do choose to change preferences, opt-out or withdraw consent where it has been given, your experience with our Services may change, be diminished or your ability to use some of the features and options in our Services may be limited (such as access to Units and the Rewards Program described in our Terms). Please keep us informed if your personal data changes or should be corrected.
For a description of the specific rights with respect to your personal information that are provided to residents of certain European countries, Japan, Korea, Canada, and the states of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Montana, Utah, Tennessee, Oregon, Tennessee, Texas, Utah, Illinois, and Virginia, please see Annex A for Region-Specific Notices. We will handle your request in accordance with applicable laws, such as in relation to response time, verification of identity and content. If we cannot fulfill your request, we will inform you of the reasons why, subject to any legal or regulatory restrictions.
Depending on your jurisdiction, your rights may include:
The Right to Opt Out of Marketing Communications
This can be done also by clicking on the unsubscribe link in the marketing or promotion email you receive. Please note that if you opt out of receiving marketing or promotion messages from us, we may still send you important Service-related messages, from which you cannot opt out. You can opt out of receiving push notifications through your device settings. Please note that opting out of receiving push notifications may impact your use of the Services.
The Right to Withdraw Consent
Where you provided us with your consent, you may withdraw your consent to the collection and processing of personal data at any time by contacting us as directed below or by sending a written request to [email protected]. Upon receiving notice that you have revoked your consent, we will stop processing your personal data without undue delay. Withdrawing consent may impact your use of the Services, such as access to your account, certain events, and eligibility for earning rewards.
The Right to Erase Your Personal Data or Delete Your account
By deleting your account, any Units that you have earned and not redeemed will be deleted. Please note that we will send you an email requesting your confirmation before we delete your account, and we may not be able to delete all data you requested, for instance to comply with applicable tax laws.
The Right to Object to the Processing of Personal Data or Tracking Technologies
If we receive such a request, we will review your objection and delete personal data that we processed for the purpose to which you objected without undue delay, unless another legal basis for processing and retaining this data exists or applicable law requires us to retain the data. Please note that certain types of personal data processing is required to enable the Rewards Arcade rewards program, and your opt-out of such processing may impact your ability to continue receiving rewards from Rewards Arcade. Please note that certain processing of personal data is necessary for Rewards Arcade to provide you with the Services, including personalized game ads, reward program, etc. Thus, if you object to some of them, we may not be able to provide you with such Services. You may elect to receive alternative services from Rewards Arcade without the loyalty rewards program by signing up for the Rewards Arcade game discovery email newsletter.
The Right to Opt Out of Sharing Your Data with Advertisers
We provide your personal data, such as your device ID or Google advertising ID, to our advertisers in order to optimize our marketing of Rewards Arcade services and prevent you from receiving Rewards Arcade advertisements when you have already installed the Rewards Arcade app. Depending on the jurisdiction, if you do not consent to this data sharing or if Rewards Arcade receives an opt-out request from you, we will take steps to block sharing of your data for these purposes. As a result, you may receive Rewards Arcade advertisements in other media channels even if you already have Rewards Arcade installed in your device.
The Right to Opt Out of Targeted Advertising and Content Personalization
In order for Rewards Arcade to supply you with the loyalty rewards program where you can earn units towards redemption of a variety of gift cards, Rewards Arcade must be able to provide you with personalized content, including in-app promotions and a curated mixlist of games that Rewards Arcade is advertising to you on behalf of the Game Partners. The Rewards Arcade platform provides you with personalized game recommendations based on a number of factors, including game availability in your jurisdiction, predictive modeling by our algorithms, your game install history, your Gameplay Data, and game preferences you may provide in user surveys. If you wish to opt out of targeted advertising and content personalization in the Rewards Arcade app or you do not provide consent to such processing, then Rewards Arcade will not be able to provide you with the loyalty rewards program. If you wish to continue to receive Rewards Arcade game discovery services without targeted advertising and loyalty rewards, contact customer service as directed below in order to close your Rewards Arcade app account. You may elect to receive alternative services from Rewards Arcade without the loyalty rewards program by signing up for the Rewards Arcade game discovery newsletter.
6. OTHER IMPORTANT INFORMATION
6.1 CHILDREN'S PRIVACY
In accordance with the Terms, you may not use the Service if you are under 18 years old. Rewards Arcade is committed to complying with laws protecting children, within the meaning of applicable law. If you believe we might have any information from or about a child, please contact us.
6.2 DATA RETENTION
Rewards Arcade will only retain personal data for as long as is required by law, as long as you use the Services, or as long as is necessary to meet the purposes for which it was collected. For example, any personal data derived from facial scans are stored by Rewards Arcade for six months for purposes of preventing fraudulent activity. Rewards Arcade account balances or rewards earned as of termination must be preserved for some period to allow for such matters as billing and tax reporting. Specifically, we destroy your personal information or store it separately if you do not interact with our Services for 5 years.
Note, if a User does not use the Services for at least one hundred eighty days, the User's inactive account may be terminated, Units earned may automatically expire and personal data may be deleted.
You may also ask us to delete your account. By deleting your account, however, any Units that you have earned and not redeemed will be deleted. Otherwise, if we choose to maintain or use de-identified information (where permitted by applicable law), we continue to do so in a de-identified manner and will not attempt to re-identify you. To delete personal data held by Game Partners, please contact them as directed under the terms of the Game Partners privacy policy.
6.3 COOKIES AND OTHER TRACKING TECHNOLOGIES
Like most online services and mobile applications, we or our Game Partners may use technologies, such as tracking links (embedded URLs), mobile measurement providers (e.g., Appsflyer, Adjust, Singular, etc.), cookies, web beacons (also known as pixel, tags or clear gifs) or integrated software development kits (SDKs) in connection with our Services. We use these technologies to secure and improve our Services, for attribution and billing our Game Partners, to understand your preferences, collect information about your activity, browser, and device, and to tailor our Services to your interests. We also use these technologies to collect information when you install games that were discovered from Rewards Arcade, when you make in-game purchases or watch in-game advertisements, or when you engage or click on Rewards Arcade ads in other digital media channels. Our Game Partners employ their mobile measurement partners to collect your information when you download games that you have discovered on Rewards Arcade. These tracking technologies and the collection of Gameplay Data enable Rewards Arcade to verify your task completion, calculate your loyalty rewards, and monitor against fraudulent behavior. As such, these are necessary tracking technologies for the operation of the Rewards Arcade loyalty program. If not accepted, we may not be able to provide you with our Services.
For visitors of the Rewards Arcade website, Rewards Arcade may use cookies for tracking. A cookie is a small text file that allows us to remember your actions and preferences on the website (such as your login details, your language settings and your font size preference) over a period of time so you don't have to re-enter them whenever you come back to the website or browse from one page to another.
Some web browsers provide settings that allow you to control or reject cookies or to alert you when a cookie is placed on your computer. The procedure for managing cookies is slightly different for each internet browser. You can check the specific steps in your particular browser help menu. You also may be able to reset device identifiers or opt-out from having identifiers collected or processed by using the appropriate setting on your mobile device. Depending on your jurisdiction, we get your permission before we set certain cookies and other tracking technologies. For more information on how we use cookies and other tracking technologies, please review our Cookie Notice.
SPECIFIC NOTICE FOR RESIDENTS OF THE UNITED STATES
1. ADDITIONAL DISCLOSURES FOR RESIDENTS OF CALIFORNIA, USA
This section applies to the personal information of residents of California and supplements the other sections of Rewards Arcade's Global Privacy Notice, which continue to apply.
Collection and Use of Personal Information:
We have collected the following categories of personal information about you in the past 12 months:
| Category | Examples | Business Purpose |
|---|---|---|
| Identifiers | Name, email, unique personal identifier, online identifier, IP address, device identifier, advertising identifiers, account name, phone number, and selfie video or image | Operational purposes including customer service; fraud & security incident detection; website improvement; award prize winners; to deliver our Services to you, including personalized recommendations, advertisements, and promotions of Games; and to grow the Rewards Arcade community by marketing and advertising the Services. |
| Protected classification characteristics under California or federal law | Age and gender | To determine if you are an adult qualified to receive Rewards Arcade services and to recommend suitable games and rewards promotions. |
| Internet or other similar network activity | Usage Data, Gameplay Data, information related to the apps installed in your device | To prevent fraudulent activity and provide better game recommendations (including personalization of Services, game ads and promotions and building User´s profiles), maintain and improve Services, and enable the rewards program, marketing and advertising of the Rewards Arcade Services, monitor and analyze usage and activity trends, training our machine learning and AI models, improve and develop new products, carrying out surveys, law enforcement. |
| Approximate and precise geolocation data | Country, location | To recommend games based on your country; and precise geolocation data is used for fraud prevention |
| Inferences drawn from other personal information | Profile reflecting your preferences | To recommend games based on preference |
| Sensitive personal information | The biometric processing of video selfies to ensure the uniqueness of your user registration. Please see Annex B below for more details | To ensure that rewards are not earned through bots, automated processes, or fraudulent use of software; to provide you with better game recommendations. |
Please note that we use and disclose sensitive personal information only for purposes expressly permitted under California law.
Disclosure of Personal Information:
We may disclose your personal information to third parties for the business purposes outlined in Rewards Arcade's Global Privacy Policy Notice and in the chart above. Such disclosures include Identifiers and Internet or other similar network activity as described in the table below. In the past 12 months, we may have disclosed your personal information for a business purpose or at your direction. For more details on third parties we share data with see the How We Share Personal Information About You section of this Notice.
In the preceding twelve (12) months and currently, we may have and may continue to sell or share your personal information, or disclosed it for a business purpose, to the following Third Parties as defined by the California Consumer Privacy Act: advertising networks and platforms. We share or sell this information to grow the Rewards Arcade community, optimize marketing of the Rewards Arcade Services, and to prevent you from receiving Rewards Arcade advertisements if you have already installed the Rewards Arcade app. Such information includes identifiers (mobile device or advertising identifier such as Google Ad ID), IP addresses, and event data and Internet or others similar activity (such as a game installation was made, an in-game purchase was made, or a game playtime milestone was achieved). Although we do not "sell" personal information in exchange for money, some of our sharing of personal information to optimize advertising and marketing of the Services (including to prevent you from receiving Rewards Arcade advertisements in other media channels) may be classified as a "sale" or "sharing" under applicable California laws. You may opt out of such "sale" or "sharing" by contacting customer service at [email protected].
We do not knowingly sell or share the personal information of anyone in the state of California under the age of 16.
Retention of Your Data:
Rewards Arcade will only retain personal data for as long as you use the Services, as required by law or for as long as it is required to meet the purposes for which it was collected. For example, Personal data derived from facial scans are stored by Rewards Arcade for six months for purposes of preventing fraudulent activity. Rewards Arcade account balances or rewards earned as of termination must be preserved for some period to allow for such matters as billing and tax reporting. Note, under the Terms, if a user does not use the Service for at least one hundred eighty days, the user's inactive account may be terminated, units earned may automatically expire, subject to the Terms of Use and the user's personal data may be destroyed.
Notice of Financial Incentive:
Under California law, the Rewards Program enables you to earn Points and may be considered a financial incentive provided in exchange for the collection, processing, and retention of personal information. In particular, the Rewards Arcade Rewards Program may serve as a financial incentive for Rewards Arcade's use of your personal information for targeted advertising and personalizing content to you within the Services. Rewards Arcade uses the information to better understand how you use our Services, to improve our products and Services, to personalize our advertising and provide better game recommendations to you, to optimize our marketing of the Services to grow the Rewards Arcade community, to enhance our user analytics, and to operate and fund the Rewards Program. By accessing the Services, you acknowledge that the value of the Rewards Program to you is worth sharing your personal information with Rewards Arcade for the purposes described in this Privacy Notice. Note that participation in the Rewards Program is completely voluntary and you can withdraw at any time. For further details of the Rewards Programs and its terms, including how to withdraw or terminate your participation, please refer to Terms.
Your CCPA Rights:
The California Consumer Privacy Act (CCPA) grants California consumers the following rights with respect to their personal information:
- Right to Know. You have the right to know what personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information that we have collected about you.
- Right to Delete. You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions.
- Right to Correct. You have the right request that we correct inaccurate personal information that we maintain about you.
- Right to Opt Out of Sales and Sharing. You have the right to opt out of sales of your personal information to third parties and to opt out of the disclosure of your personal information to third parties for cross-context behavioral advertising, if applicable. However, if you choose to opt out, note that we would not be able to prevent or suppress advertising partners from displaying Rewards Arcade advertisements to you, and as a result of your opt out, it is possible that you may encounter more Rewards Arcade advertisements in other channels.
- Right to Non-discrimination. You have the right not to receive discriminatory treatment for exercising any of your CCPA rights.
Exercising Your Rights:
You may opt out of sales and/or sharing or exercise your right to limit the use/disclosure of your sensitive personal information by sending a request to [email protected]. See the Section entitled "EXERCISING OF YOUR RIGHTS" of the Notice for more information.
You may submit requests to know, delete, or correct by contacting us as directed in the Notice. To make such a request, please include the phrase "Personal Information Privacy Request" in the subject line, the Service you are inquiring about, along with your name, address, and email address. If we receive a request to delete your data, we will ask you if you want your personal information to be removed entirely or if you want to be kept on a list of individuals who do not want to be contacted in the future (for a specified period or otherwise). We cannot keep a record of individuals whose personal information we have deleted so you may be contacted again by us, should we come into possession of your personal information at a later date. Requests to know and requests to delete will be honored within 45 days; if more time is needed to respond, Rewards Arcade will notify you.
The CCPA enables California users to appoint an authorized agent to act on their behalf to submit disclosure requests and or deletion requests under the CCPA. We will honor a request from an authorized agent provided that: i) you provide written authorization to the authorized agent to act on your behalf and we can verify your identity and account, and ii) the agent submits proof of authorization.
Browser "Do Not Track" Signals:
Most browsers contain a "do-not-track" setting. In general, when a "do-not-track" setting is active, the user's browser notifies other websites that the user does not want their personal information and online behavior to be tracked and used, for example, for interest-based advertising on a website. As required by California law, we are required to inform you that, as is the case with most websites, we do not honor or alter our behavior when a user to one of our Websites has activated the "do-not-track" setting on her/his browser. You may seek to opt out of tracking technologies by sending a request to by sending a request to [email protected]; however, please note that there are necessary tracking technologies within the Rewards Arcade application to validate your game engagement and enable Rewards Arcade to supply you with our loyalty rewards program.
2. ADDITIONAL DISCLOSURES FOR RESIDENTS OF ILLINOIS, COLORADO, CONNECTICUT, DELAWARE, INDIANA, IOWA, MONTANA, TENNESSEE, TEXAS, UTAH, AND VIRGINIA, USA
This section applies to the personal data of residents of Colorado, Connecticut, Delaware, Indiana, Iowa, Montana, Tennessee, Texas, Utah, and Virginia and supplements the other sections of this Notice.
For information on the categories of personal data that we collect, the purposes for which we process that personal data, and how we disclose that personal data, please refer to the Information We Collect About You, Use of Personal Data and Legal Basis for Processing, and How We Share Personal Information About You sections above, as well as Annex B: Table for Legal Processing Activities below. For additional information about the categories of personal information we collect and our purposes for doing so, please refer to the Collection and Use of Personal Information section in the Additional Disclosures for Residents of California notice above.
In some cases we may share your information with third parties for purposes of marketing and advertising the Services and to grow the Rewards Arcade community. These disclosures may be considered "sales" or "targeted advertising" under applicable state privacy laws. For more information about the categories of personal data that we may sell to or share with third parties for such purposes, see the Disclosure of Personal Information subsection in the Additional Disclosures for Residents of California, USA section above. You may opt out disclosure of your data to advertising networks and platforms for these purposes by contacting customer service at [email protected].
Your Rights:
Depending on where you reside, and subject to certain exceptions, you may have the following rights with respect to your personal data:
- Access. You may have the right to request that we confirm whether we process your personal data and that we provide you access to such personal data.
- Data Portability. You may have the right to request that we provide a copy of your personal data in a portable and, to the extent technically feasible, readily usable format.
- Correction. You may have the right to request that we correct inaccuracies in the personal data that we process.
- Deletion. You may have the right to request deletion of your personal data.
- Opt Out of Sales and Targeted Advertising. You may have the right to request that we not process your personal data for the purposes of marketing the Rewards Arcade Services to others, including to prevent you from receiving Rewards Arcade advertisements in other channels or for targeted advertising, sales, or profiling in furtherance of decisions that produce legal or similarly significant effects, as those terms are defined by applicable state law.
- Opt Out of Profiling. You may have the right to request that we not process your personal data for the purpose of profiling in furtherance of decisions that produce legal or similarly significant effects. However, if you exercise this opt out, Rewards Arcade will be unable to provide you with the loyalty rewards program. You may instead elect to receive alternative Rewards Arcade game promotion services without loyalty rewards and associated profiling of your data by signing up to the Rewards Arcade game discovery email newsletter.
You may exercise your opt out of rights by contacting customer support or [email protected].
Exercising Your Rights:
You may submit requests to exercise your other rights as directed in the Notice. Please include the phrase "Personal Information Privacy Request" in the subject line, the Service you are inquiring about, along with your name, address, and email address. If we receive a request to delete your personal data, we will need to close our Rewards Arcade account. We cannot keep a record of individuals whose personal data we have deleted, so you may be contacted again by us, should we come into possession of your personal data at a later date.
Depending on where you reside, you may also use an authorized agent to act on your behalf to submit requests to exercise your rights. We will honor a request from an authorized agent provided that: i) you provide written authorization to the authorized agent to act on your behalf and we can verify your identity, and ii) the agent submits proof of authorization.
7. CONTACT US
If you have questions that do not relate to this Notice or data privacy, please write to our customer support team and Submit a Request. To exercise applicable data protection rights or comment about this Notice and our privacy practices, you may reach out to our data protection office at:
Data Privacy Officer
Pixelprize Limited
The Mill Enterprise Hub
Newtown Link Road
Drogheda, Louth
Ireland
Email: [email protected]